I have 10 years experience marketing Devon businesses, from family run enterprises to nationally known brands. The tools and techniques I use now are the things I wish I’d known 10 years ago.
Specialising in webdesign and e-marketing for the Hospitality Industry, I am drawing on my own experiences working within tourism businesses within Devon.
My roles have included being Sales and Marketing Manager for The Well Hung Meat Company, Marketing Manager for Dartington Hall – a Bed and Breakfast Hotel with 50 bedrooms, a Restaurant and a prestigious Weddings and Events Venue. I have also previously managed a 120 pitch family run campsite.
I know the world has gone Social Media crazy, and I definitely believe there is a place for it in the modern digital marketing mix. I can help you with this, and definitely encourage you to do it yourself if you are going to keep it up and have something to say.
What I fully put my faith in though, is a good old fashioned e-newsletter; well preferably a modern e-newsletter that looks great on a mobile device as well as the big screen.
They can give fantastic sales results, increase brand engagement and awareness. and are easily trackable.
There are some occasions when you need to call in the big guys – but for most day to day work, you are the expert at running your business.
From my experience, the people I work with want to know the face of the person who they are working with, a feeling closer to a colleague rather than a take the money and push for more or you’re forgotten.
What has 10 years taught me? Most importantly that it’s the personal touch that counts, not only with you the client, but on your behalf with your customers.
What my work needs to do for you, is amplify what you are already doing on a day to day basis. To create a digital window to the personal touch that you would give if you were dealing with a customer in person.
It is the unusual mix of being practical whilst having a creative side that helps me stand out. Understanding code, design, sales and marketing give me a unique mix that I can bring to an organisation without swamping them with multiple contacts and members of staff.
Whilst I have been in digital marketing for 10 year, I have also spent time in different roles as part of businesses; be this in the hospitality industry or at events, shows and on the phone in sales roles. The amount of face to face hours I have had with customers, really helps inform the digital work I do.
The decision to commission a new website was a difficult one, we knew that we wanted the site to be easy for our customers to navigate both on desktop and mobile, as well as creating a strong link to the work of The Dartington Hall Trust.
The knowledge of the hospitality industry that Guy was able to bring to the table, along with an understanding of how our customers might think, gave us a site that we’re really happy with.
It has also been a real bonus that Guy was able to produce much of the photography used on the site, as our existing shots were out of date.
We also use Guy for occasional print design – it helps to know that he really understands our product.
Karen Jonas, Sales and Marketing Manager Dartington Hall
We have found working with AMPlifyME invaluable, not only for making the little changes that we don’t have the expertise to do, but also in advising on the look and feel of our e-commerce site.
We hope our relationship will be a long one, alongside making alterations to the website, AMPlifyME is going to produce our regular newsletter, load new products onto our site and post them on social media for us.
John Macqueen, Director BigFire Ltd.
We approached AMPlifyME to help us with the St Ives food and Drink Festival website, as it was built on an unusual system that we did not have time to learn.
Guy proved to be extremely flexible in his approach to the work that we needed doing, occasionally working late into the night to fit in with last minute changes and work in conjunction with our team via the internet.
We look forward to working with him again.
David Popplestone CEO, Greate Taste Markets
An ever present sense of humour and a modest yet intelligent and strategic approach.
Sue Wiles (Former) Head of Sales and Marketing, Dartington Arts
Take a look at what we’ve been up to.
A bit like a mobile phone add – a few steps were removed in the below process! When I was first contacted about the possibility of creating a new website for the Dart Music Festival it was a… Read more
Need some new images to go with your new site?
As part of your site creation, I can identify images needed and be your photographer.
Many of the images included on the websites for Dartington Hall and Dodgey Practice are my shots.
Are you making the most of your data?
From basic tasks such as generating regular Google Analytic reports on your sites performance, to analysing existing data to spot trends and identify sales opportunities.
Pass those endless spreadsheets my way and I’ll turn them into usable statistics for you.
Is your environmental and community impact important to you
A former public speaker on promoting as a Social Enterprise and award entry writer for different social and environmental schemes, I can help you really show you values through your marketing as well as performing an environmental assessment of your business (with a partner) to enable ongoing impact measurement of your business.
Get the design work you deserve
Compliment your digital presence with high quality print and design work.
Be it simply creating a good looking email footer, or designing an advert for a poster or magazine, as well as digital design, I can fulfill your basic print needs as well. – I do however know my limitations and if you after a full blown multi-page brochure, I’ll admit defeat, but point you in the right direction.