I know the world has gone Social Media crazy, and I definitely believe there is a place for it in the modern digital marketing mix. I can help you with this, and definitely encourage you to do it yourself if you are going to keep it up and have something to say.
What I fully put my faith in though, is a good old fashioned e-newsletter; well preferably a modern e-newsletter that looks great on a mobile device as well as the big screen.
They can give fantastic sales results, increase brand engagement and awareness. and are easily trackable.