Blacker Yarns – complex e‑commerce website, Launceston, Cornwall

Ecommmerce

Responsive e‑commerce website for Blacker Yarns – British knitting wool and crochet yarns online. WordPress and WooCommerce, kits and bundles, Xero, reviews and shipping tracking after migration from Magento.

Blacker Yarns, based in Launceston, Cornwall, sells British knitting wool and crochet yarns online – from everyday classic yarns to luxury ranges – plus knit and crochet patterns. The business had outgrown its Magento store and needed a new site that could handle a large catalogue, product kits and bundles, customer reviews, shipping tracking and accounting integration, with a clearer, easier-to-manage back end and a better experience on phones and desktops.

The team wanted a redesign that reflected the quality of their yarns and patterns, with straightforward category and product browsing, reliable checkout, and the ability to sell bundles and kits without manual workarounds. They also needed orders and finances to flow into Xero and customers to be able to see reviews and track shipments.

The brief

Blacker Yarns required a new e‑commerce website that could:

Replace Magento – Migrate from Magento to a modern, maintainable platform with a redesigned front end and simpler content and product management.
Support complex selling – Sell individual yarns and patterns plus product kits and bundles (e.g. yarn + pattern packs) with correct pricing and inventory.
Connect to Xero – Sync orders and financial data with Xero so the team can manage accounts without re-keying.
Show reviews and build trust – Display customer reviews clearly so shoppers can see feedback before buying.
Offer shipping tracking – Let customers track their orders so they know when their yarn is on its way.
Work on every device – Reliable browsing, search and checkout on phones, tablets and desktops for UK and international customers.
Support search and discovery – Clear structure and meta data for terms like British wool, knitting yarn UK and crochet wool online, so the site can be found by people looking for quality yarn.

The solution

We built a responsive WordPress site with WooCommerce, migrating the catalogue from Magento and redesigning the shop so Blacker Yarns can manage products, kits and bundles, reviews and shipping in one place. The result works well for customers browsing and buying British wool online and for the team running the business from Launceston.

Design and user experience

Clear, on-brand shop – Homepage and category layout that showcase yarn ranges and patterns; product pages with clear imagery, descriptions and variants (e.g. colour, weight).
Straightforward navigation – Mega menu and categories so customers can find yarns and patterns quickly; basket and checkout that stay accessible on all screen sizes.
Readable, consistent look – Typography and layout suited to a craft and yarn brand, with consistent product grids and checkout flow.

E‑commerce: kits, bundles and checkout

Product kits and bundles – WooCommerce extended so Blacker Yarns can sell bundled products (e.g. yarn + pattern) with correct pricing and stock; bundle contents are clear to the customer.
Reviews – Customer reviews displayed on product and listing pages to build trust and help buyers choose.
Shipping and tracking – Shipping options and tracking so customers can follow their order; the team can manage fulfilment and tracking in the admin.

Mobile-friendly

On phones and tablets the menu collapses to a toggle; product grids and checkout remain usable. Layout and touch targets are sized so browsing and buying work well on small screens – important for customers shopping on the go.

Integrations

Xero – Orders and financial data sync to Xero so the team can keep accounts up to date without manual entry.
WooCommerce – Products, categories, orders, coupons and shipping are managed in WordPress; the team can add and edit yarns, patterns and bundles without touching code.
Search and SEO – Structure and meta (e.g. Rank Math) support discovery for British wool, knitting yarn UK and crochet wool online; relevant for customers across the UK and for businesses in South Devon and beyond looking for similar e‑commerce capability.

Outcome

Blacker Yarns now has a fast, easy-to-manage e‑commerce website that replaced Magento with a single WordPress and WooCommerce setup. The team can sell individual yarns and patterns as well as kits and bundles, with reviews and shipping tracking for customers and Xero integration for the books. The site works well on phones, tablets and desktops and is set up to perform for search so anyone looking for British knitting wool or crochet yarns online can find what they need. The same kind of complex e‑commerce – kits, bundles, integrations – is something we can deliver for businesses in Kingsbridge, Dartmouth and South Devon.