Will Bees Bespoke - custom Shopify theme for Salcombe luxury bags
Will Bees Bespoke designs personalised luxury bags and accessories, handmade in Salcombe, Devon - clutches, totes, washbags and collaborations such as Emma Mawston prints, with free personalisation and UK delivery.
This was not a stock theme install. We built a custom Shopify 2.0 theme so the storefront could carry bespoke product UX, merchandising and the apps a growing luxury brand needs.
Custom product experience
- Free personalisation - name or initials on product pages, with live preview where it helps, passed cleanly into the cart
- Fabric / style swatches - metafield-driven “other styles” navigation so shoppers can move between materials without leaving the PDP
- Custom gallery - side-by-side product imagery and lightbox suited to lifestyle photography
- Tabbed product information - description, delivery (UK / international), sizing and reviews in one place
- Made-to-order messaging - lead-time copy for items such as cushions and lampshades
Merchandising & conversion
- Editorial lifestyle tiles inside collection grids
- Cart drawer with free-delivery threshold progress
- Upsell paths, recently viewed products and trust (Reviews.io, 1000+ reviews banner)
- Klaviyo email, mega menu and landing-page tooling integrated into the theme
The live store at willbeesbespoke.com is the kind of Shopify build we mean by senior theme work - personalisation, metafields and conversion detail, not just a skin.
See Shopify Expert Devon or Shopify Launch if you need similar depth.